I feel like this is the same double-edged sword we see with Olympic judo but amped up a bit. IJF tends to move the rules towards viewership and entertainment since their primary objectives seem to be to . The spectacle makes the sport more approachable for people who don't do it (and are unlikely to understand the nuances of grappling that are so minute it's hard to see them on broadcasts); for the Flo context it seems like it's going to incentivize trash-talking and who can hype up their matches on social media though. Personally I'm all in favor of there being a professional competition route like this so long as we maintain the diversity that's available (IBJJF, WNO, ADCC, Grappling Industries, etc) - having that diversity of venues and rules helps us in a way that judo doesn't have at scale right now and if we lose that is when I'll actually start to worry.

I think the focus at the moment needs to be on viewer friendliness, which is hard in such a niche sport.

High level commentary breaking down positions, play by plays, etc. is a must. This is hard to come by just because of how shallow the potential talent pool is. People who have the technical knowledge aren't necessarily good on the mic, and people good on the mic may not have technical knowledge. This is hard to find in any sport, and BJJ is just that much smaller.

The other thing I'd like to see is a change in production style. Far too many events have the black rashies and black spats, on both competitors, on black mats with a dark background. It's damn near impossible to see what's going on. Neutral coloured mats (mid grey, light blue, whatever), regulated uniforms (even just a light corner and dark corner) and some kind of neutral background would immediately make the events easier to watch. Judo has absolutely nailed this, with blue vs white on a yellow mat, well lit with generally very good commentary.

Shawn Williams needs to be the color guy in every big match. He is the best in the business