This isn’t from a BJJ gym, but it’s based on my experience with other club memberships, especially wrestling clubs for my daughter.

One model was tiered pricing: the first member paid full price, the second got a discount, the third received an even deeper discount, and so on. Another was a flat family package, where a single monthly fee covered 2–4 family members. And of course, there were annual membership bundles with built-in family discounts.

From what I’ve seen, especially with kids who change their minds the moment a squirrel runs by, families tend to prefer short-term package deals, either tiered or flat-rate options that offer flexibility without long-term commitment.

This is how we do it for our kids' classes: one kid=normal price, 2 kids=5% off, 3 kids=10% off etc.

Our adult classes are all pay-what-you-want, so the entire family could potentially train for a very good price.

Our academy pricing is as follows:
Individual: $145
Family 2: $245
Family 3: $300
Family 4+: $375

Youth have access to at least 4 classes per week, plus competition team training. Adults have access to 12+ training sessions per week plus additional open mat sessions.

I dont do discounts :) just fair prizing for everyone.

We do a discount for each person usually more for kids in the family that train. Perks for my kids they do karate with my professor and then I train them for free in bjj

We do a 10% discount for each family member up to 4 members. Anyone added after that is free.